Program is designed to equip participants to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations.

The basic premise of the course is that the digital revolution is rapidly transforming the fundamental nature of the industry and its executives, entrepreneurs and general managers need to understand the economics, technology paradigms and management practices of innovating in digital-centric businesses to ensure corporate and personal success. The course is intended for executives for whom digital technologies will be critical in the development of new products and services, with a special focus on those in positions in marketing, Sales, R&D, and Strategy. Specific international success cases will be deeply analyzed to enable participants to understand the career options in this rapidly evolving space.