There are three pillars in which our modern economic society is based: financial mandate of growth, quasi unlimited technological capabilities, and 24/7 access to the consumer, via traditional and new media vehicles.
This phenomena have created the conditions to turn factories into mass producers of rapidly obsolete products, and individuals into irrational buyers of self-admired stereotypes that would (they believe) fulfil both their functional and emotional needs.
In such a context, there are specific strategies companies should follow, in order to approach consumers.
|Date: May 5, 2017|
|Location: Novotel hotel, Sofia|