Executive MBA Modules
MANAGERIAL ECONOMICS & QUANTITATIVE METHODS
The aim of the first half of the module is to equip students with knowledge of fundamental principles of micro- and macroeconomics and their relevance to management decision-making. The module covers many theories and approaches to enable students to appreciate the impact of economic forces on functional and strategic managerial decisions in contemporary organization situations. The second half of the module aims to equip students with a basic understanding of fundamental techniques in quantitative and statistical analysis and their application to practical business situations.
This module provides students with the opportunity to comprehend the critical role of marketing in contemporary business. Marketing concepts enable the partaker to fully understand all elements of a customer-focused business. During this module the students engage in practical exercises based on current business cases, as well as on involved individuals’ existing business situations, working in teams to create innovative and viable marketing strategies.
This module aims to enhance student’s ability to solve complex management problems and to make decisions under conditions of uncertainty, competing objectives and incentives, and complicated constraints. The module will cover behavioral, quantitative and strategic approaches to decision-making and introduce techniques that allow structural approach to making decisions: from recognizing a decision situation and understanding its essential features to obtaining insights that make clear what the appropriate action is and why.
FINANCIAL & MANAGERIAL ACCOUNTING
The module covers an overview of Financial Accounting, a topic which will be addressed again during the Finance Module. It principally focuses on cost and management accounting, presenting in detail how these disciplines are used as key indicators in support of the decision-making process. Managerial Accounting introduces core concepts and vocabulary of Cost Accounting. It presents the design of the managerial accounting system and at the same time displays various (sometimes unintended) dysfunctional consequences of traditional Cost Accounting. It will show how numbers can help the decision-making process but also stress the need for a complementary analysis.
The objective of this module is to provide the students with a review of basic principles of Financial Management. The module primarily introduces tools and techniques, including time value of money, net present value analysis, risk and return and the effect of leverage. The rest of the Finance Module is focused on the applications of these tools and techniques with common, important issues in Corporate Finance, including capital budgeting, capital structure policy, cost of capital estimation, financial planning and simple valuation.
HR & PEOPLE MANAGEMENT
In the HR Management Module students will learn to appreciate the increasing importance of people management for success in business. They will be expected to participate in development and implementation of HR management strategy covering organization design and development, management of HR processes and direct HR involvement with key people. An understanding of basic HR principles and functions will ensure their effectiveness and maximize the contribution to their organizations.
Success in sale depends more on managing sales force than on setting sales processes and sales tricks. Managing sales force means managing people. Sales management is about inspiration, motivation, setting examples, helping solving problems, controlling efficiency of sales force and sales activities... Students will learn the key principles of sales management and gain deeper understanding of some crucial sales concepts. Through the module the sales management topics will be connected with marketing, HRM, business strategy… to show interdependence between different business functions and stress the benefits sales can get from internal cooperation. At the end of the module students will know how to evaluate and how to improve sales management in their own companies or how to cooperate with sales department more efficiently (if they are not sales managers).
The Operations Management Module acquaints the students with concepts, techniques and practices of Operations Management in both industrial and service oriented organizations. The students will be required to perform exercises in order to gain an understanding of the strategic relevance of basic and advanced Operations Management within structured business enterprises.
During this module, students gain perception of the concepts and tools that drive the entrepreneurial initiative. In the module of three sections, the students develop an in-depth business plan of a project of their immediate interest. The first section covers the conceptual framework of entrepreneurship through construction of building blocks that will allow the students to master all segments of comprehensive business plan development. In the second section the students work on the creation of a comprehensive business plan and modification of its creative and entrepreneurial elements, in order to fulfill the criteria necessary to launch a new business venture, new product or implement a new development strategy for an existing business. The final section consists of a presentation of the business plan to a committee comprised of CBS faculty members.
The Strategic Management Module will assist the students in developing a blend of skills and knowledge which will form a personal approach to identifying and solving strategic problems placed before top management executives. Using an overall framework for strategy formulation and implementation, as well as strategic thinking (intuition, personal judgment and creativity), the students will address crucial questions related to the design of competitive strategy, value creation and capture. This module will also introduce new game strategies to the students.
Digital Transformation - the realignment of, or new investment in, digital technology and digital business models to engage digital customers more effectively at every touch point in the customer experience lifecycle. The aim of digital transformation is to improve customer experience, increase sales, increase customer satisfaction, decrease churn, increase efficiency and reduce waste and cost. The aim of this course is to build awareness of importance of Digital Transformation, introduce Digital Transformation Framework and provide participants with know-how for starting Digital Transformation initiatives in their companies.
PERSONAL DEVELOPMENT AND MANAGEMENT
The Personal Development and Management Module’s objective is to provide students with the insights, methods and processes required to manage time effectively, understand, manage and prevent stress, build self-esteem, develop emotional intelligence and control over emotional states. It clearly identifies steps required to sustain personal development and help grasp the nature of inner resources and how to manage them with quality. The goal of this module is to bring an understanding of how Personal Development serves as a foundation of being an effective manager to each participant.
The Advanced Finance Module will primarily cover different aspects of financial strategy chosen for the participant’s organization, stressing the indicators of value creation. The case of a European based company will be used to grasp the links between strategy and financial objectives. The module will also focus on major financial decisions which lead to the creation of value in the organization. In addition to these issues, different techniques of organization valuation will be discussed during this unit.
ADVANCED MANAGEMENT PROGRAM – Business Simulation Game
One of the most critical skills a manager needs to develop as he/she moves upward in the organizational hierarchy is the ability to align various organizational departments and functions into a common goal. Specialization gives place to a multidisciplinary approach. The goal of the course is to foster and facilitate the integration of knowledge acquired during the course of the EMBA program across functional areas, to avoid common silos-driven visions and assure a global business perspective.
LEADERSHIP, COMMUNICATION AND CHANGE
Improvement of leadership skills in dynamic, changing organizations is critical for success. As organizations evolve in response to the needs of their target markets, it is of key importance for managers at every level to display leadership qualities. The objective of this module is to provide an understanding of different approaches to leadership, the characteristics of an effective leader, and also the impact of context and situation on the leadership style of an individual. This unit also places weight on the leader’s relationship with subordinates, stressing the role of a leader in a team, and addresses their influence on others in order to enhance performance in organizations.
BUSINESS PLAN PRESENTATION
The increasing business velocity and market change in today’s interconnected global economy implies that only innovative companies can succeed or they will be replaced by innovative competitors. This intensively interactive unit is focused on the process of creating and presenting business plans for new ventures by teams formed from module students. The students apply their recently acquired knowledge and skills to the development of a novel venture. During the development process, authentic business plans are used to address arising issues. Upon completion, the students should have in their hands an achievable and comprehensive business plan and present it to a committee comprised of CBS faculty and alumni members.