FOUNDATIONS OF MANAGEMENT
This module is an introduction to the topic of Management in the 21st century. It will have three main themes;an overview of the history, theories and models of management, preview of the main subjects of business administration and organization, first steps in personal development and self-awareness in management practice. The module aims to equip students with origins and development of business management, develop deeper understanding of main models, theories and definitions of management, develop a critically reflective awareness of participants’ own management practice and prepare themselves for the opportunities and challenges of the curriculum on the COTRUGLI MBA program.
MANAGERIAL ECONOMICS & QUANTITATIVE METHODS
The aim of the first half of the module is to equip students with knowledge of fundamental principles of micro and macroeconomics and their relevance to management decision-making. The course covers many theories and approaches to enable students to appreciate the impact of economic forces on functional and strategic managerial decisions in contemporary organisation situations. Second half of the module aims to equip students with a basic understanding of fundamental techniques in quantitative and statistical analysis and their application to practical business situations.
The Marketing Management course provides students with the opportunity to comprehend the critical role of marketing in contemporary business. Marketing concepts enable the partaker to fully understand all elements of a customer focused business. During this course the students engage in practical exercises based on current business cases as well as on involved individuals existing business situation, working in teams to create innovative and viable marketing strategies.
ENTREPRENEURSHIP / ALUMNI 360
During the course the students gain a perception of the concepts and tools that drive the entrepreneurial initiative. First part of the Entrepreneurship course is consisted of three sections, the students develop an in depth business plan of a project of their immediate interest. The first section covers the conceptual framework of entrepreneurship through construction of building blocks that will allow the students to master all segments of comprehensive business plan development. In the second section, the students work on the creation of a comprehensive business plan and modification of its creative and entrepreneurial elements, in order to fulfill the criteria necessary to launch a new business venture, new product or implement a new development strategy for an existing business. The final section consists of a presentation of the business plan to a committee comprised of COTRUGLI faculty members. Second part is community service module that will introduce students with the most important concepts of community based services and will focus on the competencies needed to develop projects desirably suitable for calls for proposals of structural funding (European Social Fund). The first section will cover methodology of European Commission for EU project so they could understand better the overview of community based projects, and how to develop and apply projects for EU funding. Students will form groups and work together on a project concept based on the beneficiary they will find. In the second and third sections students will be provided with additional instructions about further development of their project. The final section consists of a presentation of the final project to a committee comprised of COTRUGLI faculty members.
Success in sale is more depended on managing sales force than on setting sales processes and sales tricks. Managing sales force means managing people. Sales management is about inspiration, motivation, setting examples, helping solving problems, controlling efficiency of sales force and sales activities… Students will learn key principles of sales management and gain deeper understanding of some crucial sales concepts. Throughout the course, sales management topics will be connected with marketing, HRM, business strategy, etc. to show interdependence between different business functions and stress the benefits sales can get from internal cooperation. At the end of the module students will know how to evaluate and how to improve sales management in their own companies or how to better work with sales department (if they are not sales managers).
FINANCIAL & MANAGERIAL ACCOUNTING
The course covers an overview of Financial Accounting, a topic which will be addressed yet again during the Finance course. It principally focuses on cost and management accounting, presenting in detail how these disciplines are used as key indicators in support of the decision making process. Managerial Accounting introduces core concepts and vocabulary of Cost Accounting. It presents the design of the managerial accounting system and at the same time displays various (sometimes unintended) dysfunctional consequences of traditional Cost Accounting. It will show how numbers can help the decision-making process but also stress the need for a complementary analysis.
HR & PEOPLE MANAGEMENT
In duration of the HR Management course, students will learn to appreciate the increasing importance of people management for success in business. They will be expected to participate in development and implementation of HR management strategy covering organizational design and development, management of HR processes and direct HR involvement with key people. An understanding of basic HR principles and functions will ensure their effectiveness and maximize the contribution to their organizations.
The objective of this course is to provide the students with a review of basic principles of Financial Management. The course primarily introduces tools and techniques, including time value of money, net present value analysis, risk and return, and the effect of leverage. The rest of the Finance course is focused on the applications of these tools and techniques with common, important issues in Corporate Finance, including capital budgeting, capital structure policy, cost of capital estimation, financial planning, and simple valuation. Keystone of this entire course is the concept of creating value.
The Operations Management course acquaints students with concepts, techniques and practices of Operations Management in both industrial and service oriented organizations. The students will be required to perform exercises in order to gain an understanding of the strategic relevance of basic and advanced Operations Management within structured business enterprises.
The module provides an overview of project management. The emphasis is on testing and challenging pre-conceived ideas regarding how projects are currently managed within their companies. Also, it will be focused on managing the team as a key to project success, team dynamics – managing changing relationship, moving from group to team working and stakeholder engagement.
The strategic management course will assist students in developing a blend of skills and knowledge which will form a personal approach to identifying and solving strategic problems placed before top management executives. Using an overall framework for strategy formulation and implementation, as well as strategic thinking (intuition, personal judgment and creativity), students will address crucial questions related to the design of competitive strategy, value creation and capture. This course will also introduce new game strategies to students.
LEADERSHIP, COMMUNICATION & CHANGE
Improvement of leadership skills in dynamic, changing organizations is critical to success. As organizations evolve in response to the needs of their target markets, it is of key importance for managers at every level to display leadership qualities. The objective of the Leadership course is to provide an understanding of different approaches to leadership, the characteristics of an effective leader, and also the impact of context and situation on the leadership style of the individual. This unit also places weight on the leader’s relationship with subordinates, stressing the role of a leader in a team, and addresses their influence on others in order to enhance performance in organization.
ADVANCED MANAGEMENT PROGRAM / ALUMNI 360
The objective of this course is to develop the conceptual knowledge and analytic skills essential for solving complex managerial problems and situations. Through the discussion of case studies, from all key areas you studied in Year 1 (Marketing, Managerial Accounting, Finance, Strategy and Operations) you will gain experience in identifying problems, identifying goals and objectives, generating and evaluating alternative solutions, and committing organizations to a course of action.
BUSINESS PLAN PRESENTATION
The increasing business velocity and market change in today’s inter-connected global economy means that only innovative companies can succeed or they will be replaced by innovative competitors. This intensively interactive unit is focused on the process of creating and presenting business plans for new ventures by teams formed from course students. Students apply their recently acquired knowledge and skills to the development of a novel venture. During the development process, authentic business plans are used to address arising issues. Upon completion, students should have in their hands an achievable and comprehensive business plan and present it to a committee comprised of COTRUGLI faculty and Alumni members.