MBA Test Drive | COTRUGLI Business school

About
the lecture

In this 4-hour workshop you will learn the most relevant concepts around innovation, how to better structure the organisation to accelerate it, and the tools to successfully implement it. Making use of the Stanford University Design Thinking Methodology, you will walk through all critical steps necessary to accelerate your business: Empathize, Define, Ideate, Prototype, Test, and Implement.

*The event is organized for candidates who are considering enrolling the E/MBA program and it is free of charge. To ensure high quality interaction for all participants, the number of seats is limited.

December 3, 2021

10 am to 3 pm

COTRUGLI Zagreb premises (in-person)

Why should
you attend?

Because your organisation is currently under big disruptive waves, competitors are arising from non-conventional industries, and customer preferences are rapidly changing. In such a VUCA (Volatile, Uncertain, Complex, Ambiguous) context, being able to swiftly generate and market value propositions faster than your main rivals is critical. Innovation and DT could be the key to achieving it. Right after the workshop, COTRUGLI Alumni members will share their own experience on how MBA drives career advancement through practical knowledge and networking opportunities.

This is a great opportunity to be a COTRUGLI student for one whole day, feel the amphospere in the classroom and learn from the world-class professor.

Why should
you attend?

Because your organisation is currently under big disruptive waves, competitors are arising from non-conventional industries, and customer preferences are rapidly changing. In such a VUCA (Volatile, Uncertain, Complex, Ambiguous) context, being able to swiftly generate and market value propositions faster than your main rivals is critical. Innovation and DT could be the key to achieving it. Right after the workshop, COTRUGLI Alumni members will share their own experience on how MBA drives career advancement through practical knowledge and networking opportunities.

This is a great opportunity to be a COTRUGLI student for one whole day, feel the amphospere in the classroom and learn from the world-class professor

Application deadline is December 1, 2021.

Basic conditions for applying:

• Fluency in English
• Min. 3 years of work experience
• University degree

As this is an in-person event, you are expected to show the following COVID-19 documents upon arrival:

• A negative PCR test not older than 72 hours
• Rapid antigen test not older than 48 hours
• A certificate of vaccination not older than 270 days
• Proof of recovery from COVID-19

Sorry, applications are closed!

5 reasons to participate:


Leading business school

Discover why COTRUGLI Business School is the no.1 choice for managers


Practical knowledge

Enhance your business skills and apply your learning to your own professional challenges


Networking

Extend your business network with other reginal leaders and meet our Alumni


Accredited program

Experience internationally accredited MBA program and world-class lecturer


Tuition fee discount

Save 20% on the tuition fee for COTRUGLI E/MBA programs

 
 

About lecturer

Nicolas Kfuri, PhD is an International Management/Branding Consultant in the private as well as the public sectors. He is an expert executive trainer and lecturer at universities and business schools around the world including: Università di Bologna, Mannheim Business School, ESCP Europe, Purdue University, SDA Bocconi and COTRUGLI Business School. He developed Global Executive Training Programs, connecting business schools and universities around the world. His expertise includes Marketing, Business & corporate strategy, Strategy & Innovation, International business and Human resources.

Kfuri has extensive experience developing projects with top executives and board members of family-run as well as MNC's all over the world. He worked as an independant consultant for Nestlé, Audi of Mexico, Volkswagen of Mexico, Mary Kay, Phillip Morris, KPMG, T-Systems, Mexicana Airlines, Government of Canada, BNP Paribas, Cadbury Schweppes, Holiday Inn, Kempinski hotels, Government of Mexico, TV Azteca. He is an academic member of Marketing Science Institute, Academy of Marketing Science and Decision Sciences Institute and a member of the Editorial Review Board of the Business Management Journal.

“Professor Kfuri was excellent and the module was very enjoyable and useful. Professor had a lot of business examples he shared during the course which helped me to get the ideas more quickly and efficiently. It was obvious that he had a lot of knowledge about the subject and I think he was an excellent choice as lecturer.”
Vida Hictaler, Channel Manager SEE at Veeam Software

“This was the best professor in integrating knowledge, personal attitude to students, managing the flow and the mood and at the end inspiring speaker!”
Daniela Yordanova, Group Brand Manager NESCAFE Pure Soluble Coffee SE Market at Nestle

“His lectures were engaging, inviting for all to contribute, relevant and applicable. He was in complete control of the class, kept the attention of the entire group questions and opinions of others and always encouraging participating of the more quite ones. Moreover, he was using examples which resonated with the group, either well known Croatian examples, or referring to industries in which participants work.”
Maja Ljubičić, Head Of Commercial Operations Croatia at Philip Morris International