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AFFILIATIONS

COTRUGLI Business School

EXPERTISE

Evaluation and Development of Individual’s Management or Sales Potential; Organizational Climate; Sales Management Audit; KAM; Consultative Selling; Sales Planning; Managing and Motivating Sales Force; Brand Definition.

PROFESSIONAL ACTIVITIES

Founder and partner of Human & Sales Consulting, Developer of innovative sales management solutions in Adria Consulting.

15/05/2025

Rethinking Workforce Strategy: The AI-HR Integration Model for Southeast European Business Leaders

The Workforce Paradox in Southeast Europe Across Southeast Europe (SEE), businesses face a puzzling situation. Despite workforce shortages plaguing many sectors, there is growing evidence that traditional workforce planning approaches need complete reimagining. The rise of artificial intelligence and advanced […]

08/05/2025

—“Daring is the price of progress. All splendid conquests are the prize of boldness, more or less”—

Guided by Victor Hugo’s renowned quote—“Daring is the price of progress. All splendid conquests are the prize of boldness, more or less”—I embarked on my Executive MBA journey at COTRUGLI Business School shortly after becoming a father to a one-month-old […]

24/04/2025

As a finance professional I was always striving for knowledge

Marin Horvatić, Consulting company owner, Interim CFO, Enigma Consulting d.o.o. Every downfall was an opportunity to learn, every new engagement was a precious opportunity for growth for new knowledge and experience. I heard about Cotrugli and started looking year after […]