Sarah Schwab - COTRUGLI


Associate Faculty, COTRUGLI Business School; Associate Faculty, Eller College of Management, University of Arizona; Associate Faculty, Eller Executive Education


People Management, Power/Behavioural Skills Development, Strategic Leadership, Advanced digital learning techniques (Generative AI, Machine Learning, Avatars, Virtual Reality).
Thought partner to business leaders throughout EMEA, Sarah thrives on partnering with organisations to increase the “time to value” of their people strategies and developing the leaders they need to execute their FUTURE strategies flawlessly.   Sarah helps leaders improve their understanding of people performance, helping them develop knowledge, skills and behaviours that help them develop their People Agendas (and the people impacted by them) in the best possible way.  Her areas of expertise include Modernising your People Agenda, Change Leadership, Leading Effective Teams, Communicating with Influence, Innovation Hackathons, Scenario Planning and Strategic Leadership in Uncertain Times.  Her clients have included Zurich Insurance Group, Ferring, Microsoft, Swisscom, DP World, Merck & Co, MOL Group, UBS Wealth Management, The Royal Academy of Management in Oman, RasGas, the Govts of Oman, UAE, and Ras al Khaimah amongst many others.
Sarah holds a BSc (Hons) from Aston University, Birmingham, and an International MBA with distinction from Thunderbird School of Global Management.  Sarah is Master Certified in TAI High Impact Communications and is certified to deliver the Leadership Versatility Index, Hogan Suite, The Change Style Indicator and Hogan 360.  She is currently pursuing a Certificate in Psychology for High Performance Sports at Barca Innovation Hub, the educational arm of Barcelona FC.



Currently, Founder & CEO at The Experience Accelerator, an education technology company that uses the latest cognitive research and digital technologies to help business leaders and working professionals learn new behaviours faster and more effectively.
Former roles:
Director General of Les Roches where she led a team of 450+ staff and programs for over 2000 students
Partner at Heidrick & Struggles’ (H&S) Leadership Development where she developed a breakthrough technology solution for assessing the potential of senior leaders
Executive Director at Thunderbird School of Global Management where she led a significant expansion of Thunderbird’s operations in Europe, Middle East and Africa (EMEA) and
Managing Director at the Corporate Executive Board where she ran their EMEA Finance and Strategy Division.
The common red thread to all these roles has been a business-oriented focus on results through people initiatives.