Digital Transformation and AI as Keys to Success in the Changes Ahead - COTRUGLI
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24/01/2025
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24/01/2025

Digital Transformation and AI as Keys to Success in the Changes Ahead

The Experience of Stjepan Sučić at COTRUGLI Business School

In today’s fast-changing world, digital transformation and artificial intelligence (AI) have become essential for growth and long-term success. Leaders must not only understand emerging technologies but also learn how to manage rapid change and stay competitive.

Stjepan Sučić, Director of KONČAR – Digital, offers a powerful example. His career path shows how continuous learning and innovation drive leadership success. Through the COTRUGLI Executive MBA, he gained the skills to lead digital transformation within one of Croatia’s most respected technology companies.


A New Chapter: From Engineer to Executive

“Before joining the MBA program,” Stjepan shares, “I worked as a technical expert at KONČAR. I enjoyed my role and contributed to several team projects.”

After earning his PhD in electrical engineering, he received his first managerial promotion. That’s when new challenges emerged—particularly in finance and people management.

“I quickly realized I lacked the tools to succeed in my new position. That gap pushed me to search for an educational program that could help. The Executive MBA at COTRUGLI stood out as the right choice. Looking back, I’m confident I made the best decision.”


Gaining Business Knowledge Beyond Engineering

The COTRUGLI MBA provided skills that typical engineering programs don’t cover. Stjepan explored topics such as:

  • Financial and accounting fundamentals
  • Strategic leadership
  • People management
  • Organizational development

The program also featured globally recognized professors and team-driven learning formats. These components helped transform theory into practice.

“For me, the Entrepreneurship module was especially impactful,” he explains. “Working on a business plan taught me how to build diverse, interdisciplinary teams. I learned how collaboration drives innovation—and how complex it is to bring new products to market.”


Applying Knowledge to Drive Innovation

Today, although he works in a corporate environment, Stjepan uses his MBA experience to lead entrepreneurial initiatives. He focuses on developing disruptive digital products that promote innovation within KONČAR.

“Thanks to what I learned at COTRUGLI, I’ve helped shift our internal culture. There’s now greater openness to new business models and technology-driven change.”


COTRUGLI: A Platform for Digital Leaders

The COTRUGLI MBA is more than just education—it’s a launchpad for future-ready leaders. The program integrates advanced technologies like artificial intelligence and supports students through its powerful CoLab mentoring network.

Participants don’t just gain knowledge—they develop tools to lead successfully in a world shaped by innovation and constant disruption.


Sign Up for the Info Session

Are you ready to lead digital change? Learn how the COTRUGLI MBA can help you unlock your potential.

👉 Sign up for the Info Session, happening on February 7, 2025, in Zagreb.

This event will give you everything you need to know about the program—from curriculum and faculty to success stories and networking opportunities.


Final Call: The Future Is Now

Be a leader of change. Embrace artificial intelligence. Drive transformation in your business. With COTRUGLI, your next big step begins today.


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