Articles & Insights

Why Building Your Own First-Party Data Lake Is the Smartest Move in Modern Marketing In today’s fast-moving, hyperconnected digital landscape, data is the new currency. It drives business decisions, enhances customer engagement, and secures competitive advantage. Among various data types, […]

Archive note: This article covers COTRUGLI’s former Strategy in Action (SiA) programme. The programme is no longer active at COTRUGLI, and applications are closed. Interviews and quotations reflect the time of original publication. For current options, see our programme comparison. […]

Following our third AI Forum on “Chat GPT In Action,” we’re pleased to share “Towards the AI Transition,” an article by Šimun Strukan, the featured speaker at COTRUGLI Business School. The Pandora Moment As we stand at the threshold of […]

In the era of rapid technological advancements, it would be a shame not to use all available digital tools and processes to optimize operations and drive sustainable growth. Digitalization uses digital technologies and data to reimagine processes and gain a […]

Agriculture: Foundation of Wealth Agriculture formed the backbone of Ancient Egypt’s economy. The annual flooding of the Nile was the most significant event, as it determined whether harvests would be rich or poor. The Nile also served as a vital […]

The Healing Power of Silence: Returning to the Stillness Within The Noise of Modern Life Our towns and cities buzz with constant motion and endless noise. Cars dominate our streets, technology infiltrates our routines, and time seems to dictate every […]

The European Commission created a groundbreaking initiative called the Strategic Technology Platform for Europe (STEP). This platform aims to achieve several key objectives that are vital for our continent’s future prosperity. First and foremost, STEP seeks to boost investment in […]

Archive note: This article covers COTRUGLI’s former Strategy in Action (SiA) programme. The programme is no longer active at COTRUGLI, and applications are closed. Interviews and quotations reflect the time of original publication. For current options, see our programme comparison. […]

Unlocking Operational Excellence with Lean Management In today’s highly competitive business landscape, companies constantly seek ways to optimize costs, grow earnings, and ensure long-term success. One of the most effective and proven approaches is Lean management, a philosophy rooted in […]

Finding Balance or Being Centred – What’s the Difference?  Do you feel you are living a balanced life? Do you believe you have your priorities right? Is your work interfering with your life or is your life interfering with your […]