Strategy in Action: Empowering Business Leaders - COTRUGLI
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Strategy in Action (SiA) for representatives of the business community in Bosnia and Herzegovina.

COTRUGLI and the Foreign Trade Chamber of BiH Launch Strategy in Action Program

The Foreign Trade Chamber of Bosnia and Herzegovina (VTK BiH), in collaboration with COTRUGLI Business School, recently held a presentation and lecture introducing the Strategy in Action (SiA) educational program to the business community in BiH.


A Strong Start to 2024

“We are pleased to begin 2024 with an educational event in partnership with COTRUGLI Business School,” said Ph.D. Vjekoslav Vuković, President of VTK BiH.
He emphasized that this partnership introduces a high-quality learning opportunity for BiH companies. “This is a chance for business leaders to objectively assess their company’s capacity and growth potential while gaining access to practical tools and strategic insights,” he added.


First-Hand Experiences from COTRUGLI Alumni

Participants heard from successful businesspeople and COTRUGLI MBA alumni from Bosnia and Herzegovina. They shared their personal reasons for joining the program and how it helped advance their careers. Many emphasized the recognition they received from their superiors after applying what they had learned.


What Makes COTRUGLI Unique?

COTRUGLI Business School is the leading business school in Southeast Europe. Its MBA programs are internationally accredited by the Association of MBAs (AMBA), a distinction held by just 2% of business schools worldwide.

“This accreditation ensures our students receive global recognition, practical knowledge, and a strong professional network,” said Snežana Ilić of COTRUGLI.
“Our programs equip participants to tackle real-world business challenges. Over 2,600 MBA graduates and 20,000 professionals from corporate programs have already experienced the value of our education.”


Lecture and Q&A with International Faculty

Following the introduction, participants attended a lecture by Prof. Dr. David Sola, who brought valuable international perspectives on strategy and leadership. Afterward, attendees engaged in open discussions with COTRUGLI alumni, who now lead companies across BiH.

For those interested in the Strategy in Action (SiA) program, Federica Gabrieli hosted a Q&A session, answering questions about the curriculum, program structure, and expected outcomes.

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