Tech MBA provides a learning journey in technology and management, creating professionals who can adapt to technological evolution's fast and continuous pace. Its primary objective is to increase future skills maturity levels and, thus, stimulate business transformations and keep pace with the latest technologies and market trends.
The program is based on the development of managerial and entrepreneurial competencies among participants and consists of16 modules over 16 months which enable minimal absence from work. Modules are mainly held during weekends (Friday to Sunday)
To apply you should have
There is no single formula for a successful candidate. Therefore, we prefer the individual approach in order to look into candidate’s strengths, achievements and potential.
University degree
Fluency in English
Minimum 3 years
of work experience
Application & Tuition Fee
Applications are received all year, and no later than 3 weeks before the program start.
Program Fee is 11,000 EUR + VAT
Tuition includes mandatory teaching materials.
Travel and lodging expenses, as well as additional literature are not covered by the tuition.
11.000
EUR + VAT
TECH MBA PROGRAM
01
Power of AI
At the heart of our Tech MBA lies a powerful integration of Artificial Intelligence (AI). It's your gateway to understanding how AI is shaping the future of businesses across industries. Gain a competitive edge by mastering AI technologies that are revolutionizing decision-making, customer engagement, and strategy.
02
Action-Packed Learning
Our Tech MBA isn't about sitting in a classroom and taking notes. It's about rolling up your sleeves and diving into real-world challenges. With components like Bootcamps, and Transformation Projects, you'll apply your knowledge and skills to tackle pressing issues within your organization.
03
Life Changing Experience
Experience the world while you learn. Our program spans multiple international locations, providing you with a global perspective on technology and business. From Dubai, Belgrade to Zagreb, and Istria, you'll broaden your horizons and build a network of connections.
04
Unlock Your Potential
Whether you're a specialist, professional, entrepreneur, or manager, our program is tailored to empower you. With an average participant age of 32 and a minimum of 3 years of professional experience, you'll join a community of like-minded individuals poised for greatness.
05
Corporate Synergy
For companies sending five or more participants, we offer a unique opportunity. Your team can work on real company projects throughout the program, supported by COTRUGLI mentors. It's a chance to drive immediate impact and innovation within your organization.
Acreditation and members
BUSINESS MASTERY
At the heart of any MBA program, lies a curriculum in business management and economics.
In the case of COTRUGLI Tech MBA, this core is designed to ensure you are equipped with the knowledge and lasting growth strategies that every tech-centric business need to succeed in the current landscape, applying case studies and examples taken from the tech context from the very beginning.
COURSES:
Managerial Economics & Business Ethics
The first half of the module aims to equip students with knowledge of the fundamental principles of micro and macroeconomics and their relevance to management’s decision-making. The course covers many theories and approaches enabling students to appreciate the impact of economic forces on functional and strategic managerial decisions in contemporary organizations. The business ethics section of the course will survey several frameworks and models that can be used to cope with moral and ethical dilemmas. Famous cases will be used to provide a realistic grounding to the content and participants will be tasked to apply those concepts and discuss their insights.
Analytics
The ability to reason with numbers is not only important for a career in management but can be a fascinating part of intellectual development. The course intends to equip participants with the skills required to interpret and understand quantitative data and provide a foundation for the knowledge required in other subjects. We will take a broad view of how statistical techniques have developed as a means for humans to cope with risk and uncertainty and look at real-world examples of how organisations use, abuse, and are fooled by numerical data.
Marketing Management
The Marketing Management course provides the students with the opportunity to comprehend the critical role of marketing in contemporary business. Marketing concepts enable the partaker to fully understand all elements of a customer-focused business. During this course the students engage in practical exercises based on current business cases as well as on involved individuals existing business situations, working in teams to create innovative and viable marketing strategies.
Managerial Accounting
It initially focuses on cost and management accounting, presenting in detail how these disciplines are used as key indicators in support of the decision-making process.
Managerial Accounting introduces the core concepts and vocabulary of Cost Accounting.
It presents the design of the managerial accounting system and at the same time displays various (sometimes unintended) dysfunctional consequences of traditional Cost Accounting. It will show how numbers can help in the decision-making process, but also stress the need for a complementary analysis.
Sales Management
Success in sales is more dependent on managing the sales force than on setting sales processes and sales tricks. Managing a sales force means managing people. Sales management is about inspiration, motivation, setting examples, helping solve problems, and controlling efficiency of the sales force and sales activities. Students will learn key principles of sales management and gain a deeper understanding of some crucial sales concepts. Through the course, the sales management topics will be connected with marketing, HRM, and business strategy to show the interdependence between different business functions and stress the benefits sales can have from internal cooperation.
Financial Management
The objective of this course is to provide students with an overview of the basic principles of Financial Management. The course primarily introduces tools and techniques, including time value of money, net present value analysis, risk and return, and the effect of leverage.
The rest of the Finance course is focused on the application of these tools and techniques with common, important issues in Corporate Finance, including capital budgeting, capital structure policy, cost of capital estimation, financial planning, and simple valuation. The keystone of this entire course is the concept of creating value.
People Management & Assessment
People are a key part of an organization’s resources and are increasingly being recognized as having the potential to create and sustain competitive advantage over time. An organization’s strategy is brought to life by its people, their capabilities and the culture in which there are nurtured. Through this module students will explore how organizations approach the management of their people strategically and why they do so in particular ways with a focus on high performing organizations.
Project Management
This course covers the context and strategy of project management, project management processes, procedures and guides, project management functions, project management lifecycles, governance
of Project management appraisal, audits, and health checks. During the course, participants will receive a deeper appreciation of Project Management concepts and frameworks through discussion, debate, and analysis in syndicate and plenary group sessions. The course will be structured around key aspects of project management practice.
Problem Solving & Decision Making
Problem Solving and Decision Making is an intensive managerial programme that has proven successful in improving efficiency, performance and productivity. The course aims to provide practical skills and a management mindset rather than simply transfer knowledge. Participants are taken through the full problem-solving and decision-making cycle: from breaking down the issue, to prioritising and writing the action plan. They also practice communicating their proposal, an important and often overlooked aspect of the decision-making process. The course focuses mostly on experiential, proactive and practical learning: participants engage in individual and team problem-solving and decision-making, and receive constructive feedback to build on personal strengths and address limitations.
Personal Development
Both awareness and enlightenment are not taught to us in any formal way. Yet, Self Awareness is the Foundation, of sustained personal development and the cultivation of management and leadership competencies. They are the red threads that run through time and stress management, emotional intelligence, conflict resolution, and self-managing change. This module provides the insight, wisdom and understanding required to build and sustain both as they provide the basis of an ongoing plan for personal growth and development.
Leadership
The leadership course objective is to provide students with the insights, methods, and processes required to manage time effectively, understand, manage, and prevent stress, build self-esteem, and develop emotional intelligence and control over emotional states. It identifies steps required to sustain personal development and helps grasp the nature of inner resources and how to manage them with quality.
TECHNOLOGY IMMERSION
The tech part of the MBA is dedicated to a general understanding of new technologies, their functionalities, and real use cases from various industries. The main goal of this course is to explain the technical basis beneath the most successful innovation in recent times covering all industries and start brainstorming how these technologies can be implemented in participants' company everyday business processes. We will also see how the traditional strategy creation approach has changed under the technology influence and what it takes to become a successful leader in the new/digital era.
COURSES:
Tech MBA Introductory
By the end of this introductory course, participants will have not only strengthened their digital presence, personal branding, and business idea evaluation skills but also had the opportunity to interact with prominent alumni speakers who can provide valuable insights. The time capsule document will serve as a reminder of their initial status and vision before embarking on the Tech MBA program.
Tech as Enabler for Transformation
This module aims to provide the foundational knowledge and a unique toolkit for leaders to embrace and capitalize on the challenges of the future. New digital technologies and data analytics are rapidly changing the expectations of customers, employees, and other stakeholders. Though many of today's business leaders are neither technology experts nor digital natives, technology is critical to their ability to keep a business competitive and drive growth. The module will cover 3 pillars needed to master modern enterprise management, by focusing on the three main challenges and opportunities businesses encounter these days: Digital Strategy, Data Strategy, and Edge Technologies Strategies.
TECH 1 - Technology Foundations
Although the majority of business users deal with business software and tools, for the participants to gain a full understanding of technology's impact on the business, we must start from the founding ones. This module is designed to give participants a basic understanding of key terminology and functionalities of different technologies piling up as the kind of background systems required to support business processes. Participants will be given different real-life use cases and will have a chance to discuss the maturity level of adoption of each of them within their respective organizations.
TECH 2 - Application of Technology
Once we explain what is “behind the scenes”, participants will be introduced to the application of those technologies in regular business processes. This module will touch on different aspects of data, its stor- age and usage. The module will start by exploring Blockchain (DLT – Distributed Ledger Technology) which enables trustworthy storage and transfer of data followed by the use of data through Data Science where participants will be introduced to a definition of data science and what data scientists do, tools and algorithms used daily within the field, the role of data science within a business and how to form a strong data science team in their organisation.
We will also explore two tools that empower organizations to make more informed, data-driven decisions - Business Intelligence and Advanced Analytics. Going further in the application of technology, participants will be introduced to basic concepts of Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) and how all these acronyms fit together to be used in their business processes.
TECH BOOTCAMP & ENTREPRENEURSHIP BOOTCAMP
As a part of the program, participants need to work on Tech Transformation projects that will provide them with experimental action learning opportunities and will also increase the impact of the program by generating a set of new, technology-based ideas related to issues that create value for their companies. The purpose of this action learning project, which will be completed during the program, is to encourage participants to think innovatively and to use any of the emerging technologies to solve a customer or business challenge that has not yet been addressed by their organization.
.
After the TECH 1 and TECH 2 module where participants have been acquainted with the core concepts and examples regarding the emerging technologies, they are tasked to run Ideation sessions and develop several practical ideas related to their organizations. During the TECH BOOTCAMP small teams will work on selected ideas through a sequence of challenges – building blocks of the outcome. Upon successful completion of all challenges, they will convert them into a well-rounded Project proposal containing everything needed to evaluate the business benefits of the initiative.
Evaluation is done at the Final TECH Transformation Project Pitch Session.
ENTREPRENEURSHIP BOOTCAMP
The Entrepreneurship course is a dynamic and integrative journey that serves as the backbone of the program, fostering a robust entrepreneurial mindset essential for modern business leaders. The course begins with an introduction to entrepreneurial imagination, where students start shaping their ideas into tangible business concepts. These ideas should be related to novel technologies like AI, Robotics, IoT, Blockchain, Cloud, Edge, Quantum Computing, the Metaverse, and XR. COTRUGLI also encourages the development of projects with a clear social impact in line with the Sustainable Development Goals (SDGs).
As the program progresses, participants engage in multiple 'innovation sprints,' applying learned concepts to refine and evolve their business ideas. This iterative process ensures a deep understanding and practi- cal application of entrepreneurial principles in real-world scenarios. The three-day Entrepreneurship Boot Camp is central to the course, culminating the learning and experience gained. Here, students immerse themselves in intensive power pitch sessions, further refining their business plans and entrepreneurial skills. The boot camp environment is designed to simulate the challenges of a real entrepreneurial jour- ney, providing an invaluable experiential learning opportunity.
The grand finale of the course is the Business Plan Pitch. This event is not just a presentation but a celebration of innovation and hard work. Students present their fully developed business plans to an audience of fellow alumni, venture capitalists, mentors, and special guests. This pitch serves as the final EMBA assessment, where students demonstrate their ability to innovate, articulate, and persuade - key skills for any successful entrepreneur and valuable skills for any progressive leader.
Throughout the course, students delve into creative problem-solving, market capture strategies, and organizational effectiveness through innovation. The course emphasizes the importance of agility and adaptability in a globalized, competitive market. Students learn about successful frameworks, funding strategies, and overcoming barriers to innovation. By the end of the course, participants are not only equipped to launch and lead successful ventures but also to drive innovation within existing organizations.
EXPRESS YOUR INTEREST!
