The Inspirational Story of Mislav Bašić, Founder and Director of Architectural Studio 4 UHA
In today’s dynamic business environment, architects and entrepreneurs like Mislav Bašić, the founder and director of one of the leading architectural studios, 4 UHA, are constantly looking for ways to enhance their business. For Mislav, the turning point was his decision to join the COTRUGLI EMBA program. His experience demonstrates how an MBA education can transform a career, bring multiple business opportunities, and drive innovation, including the integration of artificial intelligence into architecture.
Freeing Up Time for Strategic Growth
One of Mislav’s primary goals during the EMBA program was to reduce his focus on daily operations to dedicate himself to strategic thinking and developing relationships with key clients. With the support of mentors and colleagues, he optimized business processes and delegated tasks, creating space for higher-impact activities. This step enabled him to manage projects better and build deeper connections with clients, resulting in significant business growth.
Deals That Multiplied the Investment
During and after the EMBA program, Mislav secured deals that exceeded the value of his investment more than tenfold. Clients come not only from Croatia but also from the region, thanks to the robust COTRUGLI alumni network.
“I would add that the knowledge I gained in the very first module practically helped me pay off the entire tuition fee by implementing a quality bonus system,” says Mislav, emphasizing: “My goal was to learn one to three immediately applicable things in each module, and that goal was far exceeded.”
Artificial Intelligence in Architecture
With the time freed up and the newly acquired knowledge, Mislav focused on the future – integrating artificial intelligence into architectural design and processes. In collaboration with a COTRUGLI alumnus, an AI expert, he is exploring ways to increase project efficiency, enhance design quality, and strengthen client engagement. This innovation promises to elevate his office to a new level of excellence.
Family Synergy and Continued Education
Inspired by Mislav’s experience, his wife, who co-manages the studio with him, decided to join the COTRUGLI CEMBA program in the next generation. Meanwhile, Mislav is preparing materials for the DBA program (Doctor of Business Administration), aiming to deepen his knowledge of strategic leadership and innovation in architecture.
Building Through the Alumni Network
One of the most significant aspects of Mislav’s success was the COTRUGLI alumni network. Collaboration and idea exchange with colleagues opened doors to new projects and partnerships. “As far as networking goes, I gained not only business partners but also new friends,” Mislav emphasizes. “The shared values and connections within the COTRUGLI community are not just support but a catalyst for growth and innovation.”
Why Choose the COTRUGLI EMBA Program?
- Proven Excellence
More than 2,600 satisfied MBA participants testify to the quality of the program. - Practical Application of Knowledge
The combination of theory and real-world projects allows participants to immediately apply what they learn to their business. - Strong Focus on Networking
Networking is at the core of the program, with collaboration encouraged through workshops, seminars, and projects. - Support Beyond Graduation
Through the CO-LAB innovation hub, COTRUGLI offers ongoing support, a mentoring program, and additional education opportunities.
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If you want to improve your business and become part of a community that pushes the boundaries of success, COTRUGLI EMBA provides all the tools for strategic growth and innovation. The story of Mislav Bašić is proof that investing in education can open doors to new business opportunities and create a future full of possibilities. Take that crucial step today! Learn more.
