In today’s business environment, the feeling of being overwhelmed has become commonplace. In every “2025 trends” report, generative AI (genAI) for human resources (HR) is high on the agenda. HR and business leaders are increasingly recognizing the power of technology to transform HR, streamline processes, improve decision-making, and increase access to information. According to Gartner’s research, 76% of HR leaders believe that if their organization does not adopt and implement AI solutions within the next 12 to 24 months, they will fall behind in organizational success compared to those that do.

However, many HR and business leaders feel lost in the sea of new genAI applications and tools. The overwhelming number of available options often leads to poor decision-making, disconnected activities, and burnout. Without proper management of the growing number of genAI solutions, investments in genAI may not deliver the expected value to stakeholders – which is the primary goal of the HR department.

A New Era Demands a New Kind of HR Leader

For HR leaders to progress on the S-curve of genAI technology’s impact, it is crucial to prioritize investments in applications that deliver the greatest value to all stakeholders – employees, clients, investors, and the community. Proper selection of genAI tools allows HR to not only improve internal processes but also increase overall business value, leading to better financial results.

At the COTRUGLI EMBA program, participants not only acquire knowledge of the latest technologies such as genAI but also develop strategic skills needed to make the right decisions in complex environments. The program combines practical knowledge, mentorship through the CoLab innovation hub, and a focus on sustainable and digital business practices.

COTRUGLI Alumni and CoLab Mentor for Future Generations of COTRUGLI Leaders

Katja Matić, Human Resources Director at Adria Dental Group

“I clearly remember the moment when I decided to enroll in the Executive MBA at COTRUGLI Business School. I was on a weekend getaway with friends and family when I saw the COTRUGLI ad in Večernji List. At that time, I was completing a one-year program in human resources management, but I knew I wanted to continue my education through a more intensive program. COTRUGLI Business School was the perfect choice!

After just two classes in the Executive MBA program, I told my colleagues: ‘I already know I’m going to miss this when we finish.’ The reason was the amazing cohort, many experienced colleagues willing to share their knowledge with me, and the fantastic professors and lecturers. The way the lectures were organized was exactly what I had expected: lots of group work, discussions, and real-world business cases and examples.

How did the Executive MBA help my career? I gained a lot of confidence and proof that the sky’s the limit. There’s nothing we can’t achieve if we put in the effort. Since entering the world of human resources, my ambition has been to develop into a top-tier, highly skilled professional who can provide perfect support to the business. The EMBA gave me the tools to achieve that and fulfill my dream.

I started thinking strategically and learned how to handle business challenges. I learned a lot about finance, sales, entrepreneurship, strategic planning… in short, everything I needed to be an excellent HR manager. Just eight months after completing the EMBA program, I easily landed a new, higher position at another company and became even more valuable on the job market. Although the two-year program was intense and required a lot of discipline, I am grateful for the experience that helped me grow both personally and professionally.”

Sign Up for the Info Session

Invest in knowledge that will guide you through the challenges of the future. Join a community of leaders who recognize the importance of prioritization in a world of technology and innovation. The COTRUGLI EMBA provides a platform for transformation – both for you and your business. If you’re interested in learning how the MBA program can be a turning point in your career, sign up for the Info Session on February 7, 2025, in Zagreb and get all the information you need about the COTRUGLI MBA program.