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In recent years, there has been a notable surge in interest regarding ESG-related matters, driven by the growing demand from both investors and the general public for increased transparency and socially responsible management practices from companies. But what is ESG? […]

In the strategic journey that managers undertake to unleash their companies’ full potential, a crucial step is defining the field of play. What does this entail? It involves the clear and concise mapping of the distinct market spaces in which […]

Embracing the AI Revolution: COTRUGLI – Your Catalyst for Success In today’s dynamic business landscape, Artificial Intelligence (AI) has emerged as a game-changer, fundamentally transforming how organizations innovate, operate, and compete. As AI becomes increasingly accessible, it evolves from being […]

Unlike any other social media platform, LinkedIn holds a unique purpose – networking, exchanging relevant information, and fostering business collaborations among its users. This makes LinkedIn an incredibly powerful tool in the hands of those who know how to use […]

Why has there been such a surge of interest in building resilience in recent years? It may be because many people feel they’re facing more frequent and intense challenges. But what if both resilience and adversity are built on an […]

From Plans to Action: Bridging the Gap for Successful Strategy Implementation The world of business understands a significant number of ambitious strategic plans fail to materialize as intended. While reasons for these failures may differ, the common culprit is often […]

A sales strategy is more than a plan—it’s a roadmap that guides businesses toward their goals. No matter the size or industry, a well-defined strategy is essential to navigate both challenges and opportunities. Yet even the best strategy can fall […]

We often hear about the power of “positive thinking,” but what does that really mean? And is it even real? The idea that thoughts are inherently positive or negative assumes a kind of duality. Yet, thoughts arise in consciousness—and consciousness […]

Why Building Your Own First-Party Data Lake Is the Smartest Move in Modern Marketing In today’s fast-moving, hyperconnected digital landscape, data is the new currency. It drives business decisions, enhances customer engagement, and secures competitive advantage. Among various data types, […]

 Strategic and Enabling Priorities: Guiding Your Strategy to Success Crafting a robust strategy is vital for any organization seeking to remain competitive and reach its long-term vision. Think of strategy as a journey—from your current state to a new, clearly […]