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23/08/2023

From Plans to Action: Bridging the Gap for Successful Strategy Implementation

From Plans to Action: Bridging the Gap for Successful Strategy Implementation The world of business understands a significant number of ambitious strategic plans fail to materialize as intended. While reasons for these failures may differ, the common culprit is often […]
10/08/2023

The Digital Decade: The Power of Artificial Intelligence in Marketing and the (Proprietary) Data as the New Currency

Why Building Your Own First-Party Data Lake Is the Smartest Move in Modern Marketing In today’s fast-moving, hyperconnected digital landscape, data is the new currency. It drives business decisions, enhances customer engagement, and secures competitive advantage. Among various data types, […]
01/08/2023

Digital Transformation: Unlocking Outstanding Performance and Long-Term Growth

In the era of rapid technological advancements, it would be a shame not to use all available digital tools and processes to optimize operations and drive sustainable growth. Digitalization uses digital technologies and data to reimagine processes and gain a […]
31/07/2023

EU Boosting Investment in Critical Technologies

The European Commission created a groundbreaking initiative called the Strategic Technology Platform for Europe (STEP). This platform aims to achieve several key objectives that are vital for our continent’s future prosperity. First and foremost, STEP seeks to boost investment in […]