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10/08/2023

The Digital Decade: The Power of Artificial Intelligence in Marketing and the (Proprietary) Data as the New Currency

Why Building Your Own First-Party Data Lake Is the Smartest Move in Modern Marketing In today’s fast-moving, hyperconnected digital landscape, data is the new currency. It drives business decisions, enhances customer engagement, and secures competitive advantage. Among various data types, […]
01/08/2023

Digital Transformation: Unlocking Outstanding Performance and Long-Term Growth

In the era of rapid technological advancements, it would be a shame not to use all available digital tools and processes to optimize operations and drive sustainable growth. Digitalization uses digital technologies and data to reimagine processes and gain a […]
31/07/2023

EU Boosting Investment in Critical Technologies

The European Commission created a groundbreaking initiative called the Strategic Technology Platform for Europe (STEP). This platform aims to achieve several key objectives that are vital for our continent’s future prosperity. First and foremost, STEP seeks to boost investment in […]
31/07/2023

Vision and Mission: Unleash the Full Potential of Your Company

In the ever-evolving business landscape of today, the significance of well-defined Vision and Mission statements cannot be underestimated. These fundamental components not only establish the course and meaning of an organization but also lay the groundwork for strategic choices and […]
31/07/2023

Lean Management: A Roadmap to Performance Improvement and Sustainable Growth

Unlocking Operational Excellence with Lean Management In today’s highly competitive business landscape, companies constantly seek ways to optimize costs, grow earnings, and ensure long-term success. One of the most effective and proven approaches is Lean management, a philosophy rooted in […]